SECTOR: Software (Saas)
VERTICAL: Customer data management
BUSINESS MODEL: Editor of customer relationship and loyalty management software for retailers and e-commerce
GROWTH INITIATIVES: Innovation, expansion to new verticals, internationalization
INVESTMENT DATE : 2020
LOCATION: France (Lille)
MAXXING is a software editor of customer loyalty and campaign management solutions for the retail, specialized stores and services industries.
The company provides its clients a 360° vision of their customers profile, pooling all sources of data, and proposing targeted offers and centralized interaction tools.
By leveraging its value-added services and funnelling its innovation initiatives, MAXXING is very well positioned to gain new customers in the growing and critical sector of loyalty management.