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INDUSTRY : Technology

SECTOR : Software (Saas)

VERTICAL : Customer data management

BUSINESS MODEL: Editor of customer relationship and loyalty management software for retailers and e-commerce

GROWTH INITIATIVES : Innovation, expansion to new verticals, internationalization

INVESTMENT DATE : 2020

LOCATION: France (Lille)

MAXXING is a software editor of customer loyalty and campaign management solutions for the retail, specialized stores and services industries. The company provides its clients a 360° vision of their customers profile, pooling all sources of data, and proposing targeted offers and centralized interaction tools. By leveraging its value-added services and funnelling its innovation initiatives, MAXXING is very well positioned to gain new customers in the growing and critical sector of loyalty management.